EUROPEAN QUALIFIER SAN MARINO FSGC

In honour of FSGC’s 90th anniversary, a new uniform has been designed to be unveiled during a league match.
The campaign was developed in the run-up to the event at two different times: a teaser phase to spark curiosity and, just before the game, the unvealing  of the actual jersey.
The mood of the glitch effect recalls the “chromatic error” of the first San Marino flag from which they are taken. This time the glitch main colors are not RGB but the uniform ones. 

The reason for choosing the Titano Mountain for the teaser is intended to link the campaign even more tightly to the territory, leaving only a forthcoming date as food for thought.

In the second unvealing phase, the colours of the background are mixed with the uniform itself and all the event info is provided.